Floods, Food & the Future of Fashion

It’s been a summer of floods & heavy rains in China. So for this month, we turn our focus to floods and what a changing climate means for growing food and the future of fashion. Leading water experts, Professor K Biswas & Cecilia Tortajada, expand on the costs of floods in China & share with us how to mitigate this destructive force. Meanwhile, we look at lessons & opportunities in flood insurance in China. Floods can also damage crops yet they cannot survive without water. Here, we see 8 reasons to invest in irrigation in China. However, reining in China’s agricultural water demand means inevitable trade-offs. The growing of thirsty cotton has been de-prioritised but how will the textile industry respond? We look at top fashion brands’ sustainability actions & explore circular fashion today with insights from leading circular fashion innovators. Has there been improvements one year one? Who’s not yet going circular? Ultimately, the question is whether dirty thirsty fashion has a future in a Beautiful China? We don’t think so – there are short term & long term water risks but then again, opportunities are also abound. Also check out our latest brief: “Today’s Fight for the Future of Fashion – Is there room for fast fashion in a Beautiful China?” Get updated and on top of these and find out what this means for OEMs and brands now! See you at World Water Week!